Rationale

Why do I choose the particular product / brand?

The reason that I choose L'Oreal brand because I think this brand is very popular brand around the world. The L'Oreal brand has many products line in that but I will present all of you in terms of cosmetics. Nowaday many cosmetics brands are popping up recently, perhaps,due to the increasing consumers of products that beautify and enhance the physical appearance of a person. In L'Oreal brand has many product lines such as cosmetic, body and hair and other products. And I think the market of L'Oreal is already full of cosmetics brand. I think I can research information of L'Oreal . I have many information of L'Oreal to present you in the class.

My Journal => Week4

The class in Tuesday a teacher started with a announcement about in this Thursday and next Thursday class will begin around 10:15. When I e-mail to her please use the heading: ENG-380+Your real name+Issue. In class I get many knowledge about promotion strategy. And a teacher give a tips for students:

• Success in business (and in your life) doesn’t take place over night.
  
• Success is not free!
  
• Hardworking never kills us!
• Positive thinking!

The teacher teach about marketing mix such as product, price, place,and promption. I think it was very inportant for my blog because I must analize about the marketing strategy. I know in terms of promotion stategy its divide in two styles.

1.Pull strategy => use the technique of Advertising about TV,radio,billboard,Internet and Public relation.

2.Push strategy=> use the techniqueof sales promotion,Incentive and Increase market share.

I can know a new knowledge about the aims of Pull strategy. Its has

-Brand awareness

-Corporate awareness

-Brand image

-Product Positioning

-Increase Sales Volumes

-Support sales promotion campaigns

-Social Marketing

In the last time of class a teacher give us to take activity of a game Matamnat .Its was very funny to me. I can use the brainstrom to thinking about Thai food. I have a team working.

And I can learn to describe everything in English language. I very like the activity that Aj.give it to me.

Have a good weekend.