Reflections

This project is very difficult for me. I think it is very big project. I studied many knowledges from this project.
- The knowledge about L'Oreal Paris.I have more information about L'Oreal Paris.I can research information from internet.

- The knowledge of marketing strategies. I learn about marketing strategies that I learn in Thai language. I know there are different from English language.I analyze about the marketing strategies.

- The knowledge of making blog. I do not hear and do not know about blog or blogging. If I studied this course I can know about the way how to make blog.I think this is a new knowledge for me and I think I will do it.

Promotion Strategy

Place of Distribution

Part of the L’Oreal Group’s strategic plan is the marketing of their products worldwide. From the bloom of L’Oreal during its primary stage, the Company already catered to the demands of women worldwide. In line with this, they are also well aware of the diversities of women around the world. Part of this strategy is to formulate products that suit other women from other parts of the world. Through research and development of their products, the L’Oreal group has already covered most parts of the globe and still got high approval ratings from their clients. Just recently, the L’Oreal Groups received the Diversity Best Practices 2004 Global Leadership Award for embracing diversity, not only in their employees, but also in their consumers (Anonymous, 2004). The Company’s taking consideration of women of color is especially appreciated by its consumers for they are also being given the chance to enhance their features and embrace their diversity without having to conform with the traditional concept of beauty, particularly that of the white Caucasian women. The L’Oreal Group also has employees who are considered minorities, such as the women and people of color. Valuing of the people’s culture and ideas is important to the L’Oreal Group, in order to best serve the interest of the consumers, the employees and the Company.

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  What are key promotion strategies of the brand?



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  What make the brand successful in terms of promotion strategy?

During the early days of advertising, L’Oreal commissioned promotional posters from various graphic artists to publicize the Company’s products. The 1950s brought about a new advertising medium, particularly the movies. L’Oreal made its on-screen debut during this period and in 1953 won an award advertising Oscar, the first in a long series of awards. Today, L’Oreal takes on actresses or different personalities of all ages that best exudes the vision of the Company. Famous personalities enable average individuals to relate to their personal lives, that they can look as good, and so ensures higher sales.

Example of advertising campaigns

Internet

The name Loreal is synonymous with the legendary advertising campaign, "Because I'm Worth It". This campaign not only began with the launch of the superior Preference haircolor line, but came to encompass the spirit of Loreal itself: To provide the most innovative, high-quality and advanced products at an affordable price for women, men and others.

Magazine

Beyonce is a superstar in the world. I think L'Oreal choose a famous person to present the product.

Here’s Beyonce’ spankin’ new ad for L’Oreal.
The cosmetics company has come under fire for dramatically lightening the singer’s skin in the line’s new product.

An aim of advertising canpaigns

I think L'OREAL PARIS choose a famous person to present the products. The main aim of this product takes on actresses or different personalities of all ages that best exudes the vision of the company. Famous personalities enable average individuals to relate to their personal lives, that they can look as good, and so ensures higher sales.

Product Strategy

Product Line

Skin care

Cosmetics

Hair Colour

Haircare

Target Groups

From the information that I research about L’Oreal Paris, I think the L’Oreal are divided to five groups. First is the Consumer Product Division which encompasses all the brands distributed through mass-market channels, ensuring that L’Oreal quality is available to the maximum number of consumers. The Luxury Products Division includes the prestigious international brands selectively distributed through perfumeries, department stores and duty-free shops. The professional Products Division offers specific hair care products for use by professional hairdressers and products sold exclusively through hair salons. The Active Cosmetics Department creates and markets products for selective distribution through pharmacies and specialist health and beauty outlets.

Branding

Significant Branding

The ongoing success of the L’Oreal Group is without if not for the ingenuity of the concept of their vision as a team. L’Oreal Chairman and CEO Lindsay Owen-Jones considers passion as the key to the well-renowned accomplishment of the said Company. The primary strength of the Company is the continuing research and innovation in the interest of beauty which assures that the L’Oreal Cosmetics offers the best to their consumers. Their dedication to their continuous research makes them the leader in the growing cosmetics industry despite the competition in the market. Another strength of the L’Oreal Groups is the developed activities in the field of cosmetics as well as in the dermatological and pharmace utical fields in order to put more concentration in their particular activities.

Unique Selling Point[USP]/Positioning

The L’Oreal Group is known for their continuous innovation in order to improve the quality of their products and the services they have to offer to their consumers. Part of their strategic plan is to cater to the best interest of their costumers, in other words, costumer satisfaction. Through giving a wide variety of products, consumers have a whole gamut of products and services that they can choose from and which best serves their preference. The range of their prices caters to the demands of women, from the younger ones to the aging, from the affluent to those with lower budget for cosmetic products. Through constant research and passion for innovation, the L’Oreal Group best caters to the demands of women of different cultures. The Company also sees to it that they know the latest trend, or better yet, set the trend in the market as to attract more consumers.

Key successful factors related to the product

The L’Oreal Company concentrates on cosmetic products that enhance women of all ages. The growing demand for beauty products gives L’Oreal the opportunity to focus in their field of specialization, particularly on hair styling and color, skincare, cosmetics and perfumeries. Being the leading cosmetic brand gives them the edge for their well-known image. Opportunity also emanates from their growing market that ranges from the affluent, the aging and also the masses of the developed countries. Another opportunity that L’Oreal must take advantage of is their greater market share because of the numerous patents registered by the Company. This enables them to have the top of the line products only to their name and therefore would lead costumers only to them for they could not find any of the said cosmetics in other brands.

Company background

After I read the information of L’Oreal Paris I know about the company background. The company background of L’Oreal Paris is before the facial cosmetics, L’Oreal was known as a hair-colorformula developed by French chemist Eugene Schueller in 1907. It was then known as “Aureole”. Schueller formulated and manufactured his own products which were sold to Parisian hairdressers. It was only in 1909 that Schueller registered hit company as “Societe /francaise de Teiintures Inoffensives pour Cheveus, “ the future L’Oreal. Scheuller began exporting his product, which was then limited to hair-coloring products. There were 3 chemists employed in 1920. In 1950, the research teams increased to 100 and reached 1,000 by 1984. Today, research teams are numbered to 2,000 and are still expected to increase in the near future. Through agents and consignments, Scheuller further distributed his products in the United States of America, South America, Russia and the Far East. The L’Oreal Group is present worldwide through its subsidiaries and agents. L’Oreal started to expand its products from hair-color to other cleansing and beauty products. The L’Oreal Group today markets over 500 brands and more than 2,000 products in the various sectors of the beauty business. Such includes hair colors, permanents, styling aids, body and skincare, cleansers and fragrances. Indeed, the L’Oreal Group has reached the peak that all cosmetic brands sought after. Many factors contribute to the success of the company.

Rationale

Why do I choose the particular product / brand?

The reason that I choose L'Oreal brand because I think this brand is very popular brand around the world. The L'Oreal brand has many products line in that but I will present all of you in terms of cosmetics. Nowaday many cosmetics brands are popping up recently, perhaps,due to the increasing consumers of products that beautify and enhance the physical appearance of a person. In L'Oreal brand has many product lines such as cosmetic, body and hair and other products. And I think the market of L'Oreal is already full of cosmetics brand. I think I can research information of L'Oreal . I have many information of L'Oreal to present you in the class.

My Journal => Week4

The class in Tuesday a teacher started with a announcement about in this Thursday and next Thursday class will begin around 10:15. When I e-mail to her please use the heading: ENG-380+Your real name+Issue. In class I get many knowledge about promotion strategy. And a teacher give a tips for students:

• Success in business (and in your life) doesn’t take place over night.
  
• Success is not free!
  
• Hardworking never kills us!
• Positive thinking!

The teacher teach about marketing mix such as product, price, place,and promption. I think it was very inportant for my blog because I must analize about the marketing strategy. I know in terms of promotion stategy its divide in two styles.

1.Pull strategy => use the technique of Advertising about TV,radio,billboard,Internet and Public relation.

2.Push strategy=> use the techniqueof sales promotion,Incentive and Increase market share.

I can know a new knowledge about the aims of Pull strategy. Its has

-Brand awareness

-Corporate awareness

-Brand image

-Product Positioning

-Increase Sales Volumes

-Support sales promotion campaigns

-Social Marketing

In the last time of class a teacher give us to take activity of a game Matamnat .Its was very funny to me. I can use the brainstrom to thinking about Thai food. I have a team working.

And I can learn to describe everything in English language. I very like the activity that Aj.give it to me.

Have a good weekend.