
Brand and Positioning
According to the NDP Group, the price was still increasing because women were highly spending on bras.A comfort, fit, style, reputation and quality are the influences.There are the uniques of each brand.
Playtex had influenced by fit,Bestform had influenced by price and Victoria's Secret had influenced by style.
Sexy-supermodels,top-notch,photographer and bold advertising are combined in the mass-market.Not only the bra,Victoria's Secret extended the swimming wear and clothing.Miracle Bra,Skin Satin and Body By Victoria were the most important product of the company.
Victoria's Secret was a "360-degree" brand because of using comprehensive marketing strategy to connect its retail,catalogue and web sales.