Rationale

Why do I choose the particular product / brand?

The reason that I choose L'Oreal brand because I think this brand is very popular brand around the world. The L'Oreal brand has many products line in that but I will present all of you in terms of cosmetics. Nowaday many cosmetics brands are popping up recently, perhaps,due to the increasing consumers of products that beautify and enhance the physical appearance of a person. In L'Oreal brand has many product lines such as cosmetic, body and hair and other products. And I think the market of L'Oreal is already full of cosmetics brand. I think I can research information of L'Oreal . I have many information of L'Oreal to present you in the class.

My Journal => Week4

The class in Tuesday a teacher started with a announcement about in this Thursday and next Thursday class will begin around 10:15. When I e-mail to her please use the heading: ENG-380+Your real name+Issue. In class I get many knowledge about promotion strategy. And a teacher give a tips for students:

• Success in business (and in your life) doesn’t take place over night.
  
• Success is not free!
  
• Hardworking never kills us!
• Positive thinking!

The teacher teach about marketing mix such as product, price, place,and promption. I think it was very inportant for my blog because I must analize about the marketing strategy. I know in terms of promotion stategy its divide in two styles.

1.Pull strategy => use the technique of Advertising about TV,radio,billboard,Internet and Public relation.

2.Push strategy=> use the techniqueof sales promotion,Incentive and Increase market share.

I can know a new knowledge about the aims of Pull strategy. Its has

-Brand awareness

-Corporate awareness

-Brand image

-Product Positioning

-Increase Sales Volumes

-Support sales promotion campaigns

-Social Marketing

In the last time of class a teacher give us to take activity of a game Matamnat .Its was very funny to me. I can use the brainstrom to thinking about Thai food. I have a team working.

And I can learn to describe everything in English language. I very like the activity that Aj.give it to me.

Have a good weekend.

My Journal => Week3

The class on Tuesday was canceled. I think the most students in this class was hapily. In class on Friday a teacher showing some blog for students.After that woring in group of 5 people to do activities about Maslow's Hierarchical of Needs. In this class I can know about Maslow's Hierarchical of Needs such as Physical, Safety, Belongings, Esteem and Self-actualization. In my group we choose the brand of Nokia to anallize with Maslow's Hierarchical of Needs. My group think the core values of Nokia are:

• To communicate with other people
• Easy to use
• To use it in the long time

This is the activity in this class. I think it is a good way to teach students. I think Aj.Gob was very active to teach students. Before teach Aj.Gob will ready to teach. I love you and I hope Aj. Gob love me. too.

Journal 2

Brand and Positioning

According to the NDP Group, the price was still increasing because women were highly spending on bras.A comfort, fit, style, reputation and quality are the influences.There are the uniques of each brand.

Playtex had influenced by fit,Bestform had influenced by price and Victoria's Secret had influenced by style.

Sexy-supermodels,top-notch,photographer and bold advertising are combined in the mass-market.Not only the bra,Victoria's Secret extended the swimming wear and clothing.Miracle Bra,Skin Satin and Body By Victoria were the most important product of the company.

Victoria's Secret was a "360-degree" brand because of using comprehensive marketing strategy to connect its retail,catalogue and web sales.

My Journal => Week1

Summary Course

• The teacher tell me about the description of course. This course focus on the use of English as a lingua franca in international business contexts. And in this couse I will use many skills such as writing, reading, listening and speaking. The objective and goals of this course was designed to address English communication in international business contexts. The teacher give me the final project it was the marketing blog. I think it was very interesting because I studied in minor of international business management. I will present information on my blog. And I get a job . My job is to do market research and the brief my thr most recent market situation related with a marketing mix strategy.I think this class was very interesting but I think the teacher give me more work. I was very tried because I studied in course of ENG-480 in this class have much work ,too. I thing the teacher was very kind woman. When she teach I fell fun. I want to tell you I like business but I speak English not well. I hope you to help me and give me a thick for a good speaker. Love and Care you Ajarngob.
  
  
  BooBoo